5 Reasons why to choose a website over Facebook to market your business

There are many reasons why you should choose a website over Facebook to market your business:

Total control of the brand

A website gives you complete control. However, Facebook involves a third party and you must agree to their policies to use it.

Less Competition

Facebook, however, has different content and a limited period of time for a person to process it all. Besides, through Facebook, the competition can access your company's secret game plans.

Search Engine Optimization (SEO)

A website improves the optimization of companies' referencing and their ranking in Google. A strong SEO translates into a good online campaign presence and allows consumers to easily find your products.

Google Analytics

Using Google Analytics, website owners can know their visitors. They can find out who the visitors are and where they come from, they can also discover how they connected to the website, as well as how long they stayed there and what they looked for.

Interaction

Great relationships can be built through websites. E-mails can shed light on things that the customer does not understand. Sites can deliver more detailed information and provide deeper marketing message.

While Facebook is powerful for attracting new customers, it is not successful for a full sales cycle.